Sunday, August 26, 2018

Goodbye, Amy Hello, Marcus

Coming out of last week's activities and lost a bit under the news of Trump defectors and legal issues were two stories worth talking about.

First is the sudden departure of one of the top radio personalities in the market, Amy Lewis, from KFBK. For years she has graced the morning airwaves on AM 1530 and FM 93.1. She was reportedly told she was gone after she left the air last Wednesday. Replacing her is another familiar name in local broadcasting, Cristina Mendonsa, who for 21 years was the late night news anchor at News 10 (or ABC 10 as it is called today).

A few years ago, Amy came to talk to my journalism class at Burbank and was so graceful and kind. I had worked with her husband Stuart during my days as a traffic and news reporter at Metro Traffic more than 10 years ago. The two of them were very supportive of our Titan Media Productions career pathway.

Though her presence will be greatly missed, I bet she finds another place to land in radio here in Sacramento. I hope Capital Public Radio grabs her.

The broadcasting field, unfortunately, is a shaky area in which to work. Owners and managers way too often make programming decisions for the short-term, frequently reacting abruptly to down ticks in audience ratings. Dips in advertising revenue also figure into hasty decisions. I was blessed in my 27 years in broadcasting I was never fired, yet had many sessions with owners where I felt heat.

In today's broadcasting landscape, though, those who call the shots have never been behind a mic, produced a commercial, spun a disc or programmed a station. They peer into spreadsheets way too often.

Bagley's brother arrives

When Marvin Bagley III was drafted by the Sacramento Kings after one season at Duke, his dad said the whole family would be moving to town. Included in the family is a couple younger brothers. One of them, Marcus, a 6-7 forward, will be donning the turquoise and black of Sheldon High School, according to a report on Friday by the Bee's Joe Davidson.

I talked to a couple other high school basketball coaches over the past couple days who lamented that it's a matter of the rich getting richer with the arrival of Bagley. One coach said he thought the Huskies, state runner-ups a year ago in the CIF Open Division, would have been a better team this coming season, even without Bagley. Now, they definitely are in the discussion about who may have the best boys basketball team in the State, let alone Northern California.

Two years ago Marcus and Marvin were teammates at Sierra Canyon H.S. in Chatsworth. Reportedly, Marcus didn't play last year as the family moved to North Carolina when Marvin enrolled at Duke.



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